When marketing is misaligned with business objectives, CEOs face strategic, operational, and financial challenges that can hinder growth and affect the bottom line. Key Pain Points: Missed Revenue TargetsMisalignment often means that marketing efforts don’t directly support sales or revenue goals, resulting in missed targets - limiting the ability to drive growth. Ineffective Use of ResourcesWhen marketing isn’t aligned with broader business goals, it leads to wasted budget, time, and talent on initiatives that don’t contribute meaningfully. Reduced Market CompetitivenessMisalignment can mean that marketing fails to address the evolving needs of the market or leverage competitive differentiators, weakening the brand’s position. It's so important to stay relevant in the marketplace and maintain a competitive edge. Inconsistent Customer MessagingMarketing may project messages that don’t align with the company’s core values or business priorities, leading to confusion and dissonance in the customer journey and reduce customer trust and loyalty. Poor Interdepartmental CollaborationMisalignment creates tension between marketing, sales, and product teams, leading to silos and a lack of coordinated efforts. Businesses struggle with fostering a unified approach when teams operate on different objectives. Lack of Data-Driven Decision-MakingWhen marketing doesn’t align with business objectives, metrics often focus on vanity metrics (e.g., likes, followers) rather than meaningful KPIs (e.g., qualified leads, conversion rates). which means that decision-making is not grounded in impactful data. Needs: Strategic Marketing Alignment with Business GoalsBusinesses need a marketing function that directly supports the company’s revenue and growth objectives. This means ensuring that every campaign, initiative, and message is aligned with broader goals and adds measurable business value. Agile, Outcome-Oriented Marketing TeamsBusinesses want marketing teams that are agile, outcome-focused, and able to pivot quickly based on business needs. They need marketing to proactively respond to changing objectives and market dynamics. Unified Messaging Across DepartmentsBusinesses need consistent messaging across sales, marketing, and customer service to ensure a seamless customer journey. This means collaboration and shared objectives among departments. Data-Driven Insights Tied to Business ImpactMarketing metrics that matter: insights on campaign performance tied to revenue, conversion rates, customer lifetime value, and other meaningful KPIs. Businesses need a clear view of how marketing efforts impact the bottom line. Improved Marketing Efficiency and Resource AllocationBusinesses need assurance that marketing resources are being optimised, with budgets directed toward initiatives that support company goals and have measurable ROI. Cross-Functional Collaboration for GrowthA culture of collaboration, where marketing, sales, product, and other teams share aligned objectives and work together to drive business outcomes. A unified approach is essential for tackling growth opportunities and staying competitive. Aligning marketing with business objectives is crucial for businesses looking to streamline resources, boost market relevance, and drive long-term growth. By addressing these needs, they can ensure marketing is a strategic asset that actively supports the company's mission.

Developing and executing customer-centric strategies is essential for businesses looking to enhance customer loyalty, drive growth, and differentiate their brand. Here are the primary pain points and needs businesses experience when striving to place customers at the center of their business strategy: Key Pain Points Fragmented Customer Data and InsightsWhen customer data is scattered across departments or platforms, it’s challenging to gain a cohesive view of customer needs, behaviors, and preferences. Limited insights, which prevent informed decision-making. Inconsistent Customer Experience Across TouchpointsDisconnected customer experiences across sales, marketing, and support lead to dissatisfaction and can erode brand trust. Inconsistent interactions that damage customer loyalty and brand reputation is a concern. Difficulty Aligning Internal Teams Around the CustomerGetting departments such as sales, marketing, and product development to operate with a customer-first mindset can be challenging. Businesses struggle to foster alignment and cross-functional collaboration, which is essential for customer-centric strategies. Inability to Adapt Quickly to Changing Customer NeedsAs customer expectations evolve rapidly, slow adaptation leads to missed opportunities and reduced competitiveness. It's challenging for businesses to stay relevant if the company is unable to keep pace with customer demands. Lack of Real-Time Feedback LoopsWithout continuous feedback, it’s difficult to understand and quickly respond to customer pain points. Growth businesses recognise that delayed responses can result in lost customers or negative perceptions. Needs Comprehensive, Unified Customer InsightsA 360-degree view of the customer, aggregating data from all touchpoints - sales, marketing, product, and support - into one unified profile. This data helps tailor offerings, anticipate needs, and personalise experiences. Consistent, Seamless Customer Experience Across ChannelsHigh growth businesses aim for a cohesive and consistent customer journey across all channels, from online interactions to in-person experiences. This consistency enhances trust, loyalty, and the overall brand experience. Cross-Functional Collaboration Focused on Customer OutcomesGrowth businesses require alignment across teams, ensuring that every department operates with a shared focus on delivering value to the customer. This collaborative approach breaks down silos and ensures a unified customer strategy. Agility in Responding to Evolving Customer NeedsGrowth businesses want a customer-centric approach that allows for quick adaptations based on real-time insights. Agile processes help the company stay relevant and competitive by meeting customers where they are. Data-Driven PersonalisationGrowth businesses want personalised customer interactions that go beyond generic messages, tailored to individual needs and behaviors. Data-driven personalisation builds stronger connections and increases customer lifetime value. Investment in Technology and Tools for Customer InsightsBusinesses need reliable technology platforms, such as CRM systems and customer data platforms (CDPs), that aggregate and analyse customer data in real time. This investment supports data-backed decisions and enables scalable customer-centric strategies. Clear Measurement of Customer-Centric InitiativesHigh growth businesses require clear metrics that track the success of customer-centric efforts, such as Net Promoter Score (NPS), customer lifetime value, and churn rate. These KPIs allow them to measure the ROI of customer-centric strategies and justify continued investment. Continuous Feedback MechanismsBusinesses benefit from direct, real-time feedback from customers to quickly address concerns and iterate on offerings. Tools like surveys, customer advisory boards, and social listening enable a feedback loop that fosters customer satisfaction. By addressing these needs, businesses can successfully embed a customer-centric mindset throughout the organization, ensuring that customer satisfaction and loyalty drive sustainable growth and competitive advantage.

When a brand and its messaging are fragmented, businesses face a range of strategic and operational challenges. Key Pain Points Inconsistent Brand PerceptionFragmentation can create conflicting brand identities, confusing stakeholders and weakening overall brand equity. Inconsistent messaging damages trust and credibility in the market. Lost Revenue OpportunitiesA fragmented brand can result in missed cross-selling or up-selling opportunities. Businesses need to ensure all brand messaging works to capture and convert potential customers, not push them away. Inefficiency and Increased CostsA fragmented approach often means redundant efforts across teams, duplicated resources, and inefficient ad spend. Businesses feel the pressure of wasted resources that could otherwise drive growth. Internal Alignment IssuesWhen teams don’t share a clear, unified message, silos form, and misalignment becomes common. Businesses need to face the challenge of bringing everyone onto the same page to work toward common goals. Decreased Competitive EdgeFragmented messaging often results in weakened market positioning and a brand’s ability to differentiate in a crowded market, where a unified message could offer a strategic advantage. Negative Customer ExperienceInconsistent messaging creates confusion for customers, leading to frustration and lower loyalty. Brand fragmentation affects the overall customer journey. Needs Unified Brand StrategyBusinesses need a cohesive brand framework that aligns with the company’s vision and mission, so every department communicates a consistent story with one unified voice. Clear Communication ChannelsEffective, streamlined communication channels across departments help reduce mixed messaging. Businesses want an approach where updates and brand guidelines flow seamlessly between marketing, sales, and customer service teams. Data-Driven Insights on Brand ImpactBusinesses require analytics to monitor how brand consistency impacts revenue and customer loyalty, so they can make informed adjustments to the strategy. Agility and AdaptabilityTo stay relevant, Businesses need a brand that is consistent but flexible enough to adapt to market shifts, customer expectations, and industry trends. Customer-Centric Brand ExperienceBusinesses need a brand experience is seamless and puts customers first, fostering trust and long-term relationships. Efficient Resource AllocationStreamlined efforts to maximise the effectiveness of marketing budgets, team resources, and technology investments to support a unified brand is key. By focusing on these areas, businesses can address fragmentation, ensuring their brand is cohesive, customer-centric, and positioned for sustainable growth.

Growth businesses increasingly rely on marketing data to drive growth, improve customer experience, and optimise ROI. However, when marketing data fails to produce actionable insights, you may face various challenges. Here are the key pain points and needs around this issue: Key Pain Points Data Overload with Minimal ValueBusinesses are often inundated with an overwhelming volume of data that lacks clear direction. While the data may look impressive in dashboards, it offers little insight into concrete actions, leaving CEOs frustrated by wasted resources and unclear value. Poor Attribution and ROI ClarityWithout accurate attribution models, CEOs struggle to understand which marketing channels drive real impact. This leads to uncertainty about where to invest and difficulty justifying marketing spend. Lack of Cohesive Customer Journey InsightsFragmented data makes it hard to track the customer journey effectively, leading to missed opportunities for personalisation and optimisation. This limits the company’s ability to engage customers at the right time and place. Slow Access to Insights and ReportingDelays in reporting prevent real-time decision-making, which high growth businesses find problematic in fast-paced markets. Without quick access to actionable insights, marketing decisions become reactive rather than proactive. Low Conversion and Retention RatesWhen marketing insights fail to translate into effective strategies, conversions and customer retention rates often suffer. Poor insights limit revenue growth and customer loyalty. Disconnection Between Marketing and Business ObjectivesIf marketing metrics don’t align with business goals, CEOs find it difficult to gauge marketing’s true impact on growth and profitability. This misalignment diminishes the credibility of marketing data in strategic discussions. Resource Strain Due to Inefficient CampaignsRunning campaigns based on generic data rather than actionable insights can waste budget and talent resources. Marketing inefficiencies often drive up acquisition costs without delivering expected returns. Needs Actionable, Simplified Metrics Tied to OutcomesHigh growth businesses need clear, distilled metrics that directly link to business objectives such as revenue, growth, or customer satisfaction. Actionable metrics make it easier to understand and act on marketing data’s real impact. Robust Attribution Models for Marketing SpendDetailed attribution insights that pinpoint the effectiveness of each marketing channel. This allows them to make informed decisions on budget allocations and helps optimise marketing investments for maximum ROI. End-to-End Customer Journey InsightsCEOs need a comprehensive view of the customer journey, from awareness to conversion and retention. This helps in identifying touchpoints where marketing efforts can be optimised and personalised to enhance the customer experience. Real-Time, Dynamic ReportingBusiness leaders benefit from real-time dashboards and reports that keep them updated on campaign performance and emerging trends. Fast access to data enables agile decision-making, especially in competitive or fast-changing markets. Focused Insights on Conversion and Retention DriversHigh growth businesses want insights that reveal what truly drives conversions and loyalty. This includes identifying high-performing content, messaging, and offers that can boost both acquisition and retention rates. Alignment of Marketing KPIs with Strategic GoalsMarketing metrics that align directly with the company’s strategic objectives, whether it’s revenue growth, market share, or customer experience improvements are essential for alignment and to view marketing as a strategic driver. Data-Driven Optimisation SuggestionsGrowth businesses value insights that offer clear recommendations for campaign adjustments or resource allocation. Data that includes actionable suggestions empowers marketing teams to quickly implement changes that enhance performance. Accessible Tools and Skilled Talent for Data InterpretationBusinesses want user-friendly tools and skilled analysts capable of translating complex data into straightforward insights. This ensures that data-driven decisions are not hindered by technology complexity or lack of expertise. By meeting these needs, businesses can transform marketing data from a passive resource into a proactive driver of growth, enabling marketing teams to execute strategies that directly support business objectives.

When marketing lacks pace and agility, businesses face various challenges that can slow stifle growth and weaken market responsiveness. Here are the main pain points and needs businesses encounter in these situations: Key Pain Points Missed Market OpportunitiesA slow or rigid marketing function can’t adapt quickly to market trends or capitalise on emerging opportunities leading to lost revenue and missed chances to gain a competitive advantage. Delayed Product and Campaign LaunchesWithout agility, product launches or marketing campaigns can lag, causing delays in driving sales and capturing market share. When marketing can't match the pace of product or business development it poses a threat to growth potential. Inability to Respond to Customer NeedsSlow marketing responses to evolving customer expectations lead to diminished customer engagement and loyalty meaning businesses put brand reputation and customer retention at risk. Reduced Competitiveness in a Fast-Moving MarketIn industries where trends shift rapidly, inflexible marketing can cause the company to lose relevance which causes worry about their brand’s ability to keep up with competitors that are quicker to adapt. Increased Costs Due to InefficiencyWhen marketing lacks agility, projects often experience scope creep, inefficiencies, and budget overruns, impacting ROI. Financial implications of these inefficiencies is cause for concern Weak Cross-Department CollaborationA lack of marketing agility often translates to siloed functions and poor alignment with other departments. Marketing needs to work seamlessly with sales, product, and customer success teams, but slow processes make collaboration challenging. Needs Real-Time Market ResponsivenessGrowth businesses need a marketing function that is nimble and able to act on real-time data, trends, and customer insights. This allows the company to stay relevant and capture opportunities as they arise. Streamlined Campaign Development and ExecutionBusinesses require marketing processes that enable fast campaign rollouts. This means leaner processes, quicker decision-making, and the ability to launch and iterate campaigns without delay. Customer-Centric AdaptabilityBusinesses need marketing teams to be highly adaptable to customer feedback and preferences, so they can tailor messaging, products, or services accordingly and enhance the customer experience. Data-Driven AgilityBusinesses need marketing teams to operate with a data-driven approach, using insights to quickly adjust tactics, optimise performance, and abandon ineffective strategies. This agility ensures that marketing efforts support ROI and business goals. Cross-Functional Collaboration for Swift ExecutionA collaborative culture is paramount where marketing seamlessly integrates with other departments, such as sales, product, and customer success, to drive alignment and speed up execution. Improved Operational EfficiencyBusinesses need marketing to adopt lean processes and embrace automation where possible to reduce lead times and control costs. Agile methodologies help teams stay focused and efficient. Proactive and Forward-Thinking MarketingGrowth businesses need a marketing function that not only reacts to market changes but also proactively anticipates trends and plans ahead. This ensures the company stays ahead rather than just catching up. Meeting these needs can transform marketing into a fast-moving, strategic asset that drives growth and helps the business remain competitive in a rapidly changing environment.

Hiring the right marketing talent is critical for businesses looking to drive growth, innovation, and brand success. Key Pain Points Talent Shortages and Skills GapsWith the rapid evolution of digital marketing, finding candidates with the right mix of technical, strategic, and creative skills is challenging. A lack of qualified talent will hold back marketing effectiveness and innovation. Misalignment with Company Culture and VisionWhen new hires don’t align with the company’s culture or strategic vision, they struggle to integrate and may produce results that don’t align with business goals. This poses a risk to team cohesion and brand consistency. High Turnover and Talent Retention IssuesThe marketing industry can have high turnover rates, and it’s costly to recruit and onboard new talent frequently. Poor retention disrupts team dynamics and productivity, impacting long-term marketing initiatives. Inability to Meet Performance ExpectationsSome hires may lack the ability to deliver on key performance metrics or adapt to the fast-paced demands of the role. Achieving ROI from marketing hires and meeting growth objectives is paramount to high growth businesses. Struggle to Find Strategic Thinkers and Data-Driven TalentWhile creativity is essential, businesses often need strategic and analytical marketers who can align efforts with business goals and demonstrate data-driven decision-making. Finding this balanced skill set is challenging. Cost and Efficiency in RecruitmentHiring marketing talent can be resource-intensive, both in terms of time and recruitment costs. Businesses are often frustrated by lengthy hiring processes that take away from business momentum and add to operational costs. Needs A Well-Balanced Skill Set in Marketing TalentBusinesses need marketers who bring a combination of strategic thinking, creativity, and data-driven expertise. Ideal hires understand the broader business objectives and have the technical and analytical skills to drive measurable outcomes. Cultural Fit and Alignment with VisionHigh growth businesses want marketers who not only possess the right skills but also align with the company’s values, vision, and mission. This cultural fit is essential for creating a cohesive team that works well together toward common goals. A Structured Hiring Process Focused on QualityA streamlined hiring process that attracts high-quality candidates and accurately assesses their potential is important. This may include behavioral interviews, portfolio reviews, and case studies that reveal both strategic and tactical abilities. Focus on Retention Through Growth OpportunitiesBusinesses need to build an environment where marketing talent can grow and thrive. Providing professional development, career advancement, and clear paths for growth helps retain top talent and reduces turnover. Strategic, Data-Driven MarketersBusinesses are increasingly seeking marketers who are not only creative but also highly analytical and data-oriented. They need individuals who can leverage data insights to optimise campaigns, prove ROI, and drive alignment with business goals. Scalable Hiring and Onboarding ProcessesHigh growth businesses require efficient processes that scale with the company’s growth. This includes agile recruitment workflows, automated systems, and effective onboarding programs that reduce time-to-productivity for new hires. Adaptive and Forward-Thinking MindsetsBusinesses need marketers who stay current with industry trends, digital tools, and evolving customer expectations. Adaptability is key for ensuring that marketing keeps pace with the rapid shifts in the digital landscape and market demands. By addressing these needs, businesses can build a strong marketing team capable of supporting business goals, driving innovation, and delivering results.

Keeping up with market shifts is a strategic imperative for businesses, who must balance agility with long-term vision to ensure the company remains competitive and relevant. Key Pain Points Inability to Predict or Respond to Trends QuicklyFast-evolving market conditions can make it challenging to anticipate or respond to trends in real-time - leading to missed opportunities and worry about the company’s ability to stay relevant. Pressure on Revenue and Growth TargetsMarket shifts can disrupt established revenue streams or growth trajectories, particularly if the company’s offerings or messaging no longer resonate. CEOs are often under pressure to meet financial goals while adjusting to new market demands. Resource Strain and InefficiencyAdapting to changes in the market requires a reallocation of resources and can strain budgets, talent, and operational processes. Inefficiency that arises from frequent pivots or shifts in focus is a cause for concern. Competitor AdvantageCompetitors who are more agile or better prepared may capitalise on emerging trends more effectively, posing a direct threat. Staying ahead of competitors who quickly adapt to and leverage new market dynamics is a competitive advantage. Internal Resistance to ChangeOrganisational inertia or resistance to change can slow down adaptation, particularly in established companies. Businesses face challenges in driving a culture that embraces flexibility and proactively adapts to shifts. Lack of Timely and Actionable InsightsCEOs need accurate, real-time data to make informed decisions. Without timely insights, they are left making critical decisions based on outdated or incomplete information, risking misalignment with market realities. Needs Real-Time Market IntelligenceCEOs need access to up-to-date market data and predictive analytics to spot trends and anticipate shifts before they occur. This allows for proactive decision-making rather than reactive measures, helping the company stay ahead. Agile Business StrategyCEOs require a flexible strategic framework that can be adjusted based on new insights and market shifts. This includes adopting an iterative approach to strategy, where regular evaluation and quick pivots are possible. Cross-Functional AgilityCEOs need alignment across departments—marketing, product, sales, and operations—to quickly implement changes in response to market shifts. This cross-functional agility is crucial for creating unified, responsive initiatives that support strategic goals. Resource Flexibility and ScalabilityCEOs need the ability to reallocate budgets and resources quickly to support emerging opportunities. This includes adaptable teams and processes that can easily scale up or down based on market needs. Customer-Centric FocusCEOs need to ensure their organization remains deeply connected to evolving customer needs and expectations. A customer-centric approach enables the company to pivot in ways that prioritize customer satisfaction and loyalty. Culture of Innovation and AdaptabilityCEOs seek to foster a culture where employees are encouraged to embrace change and think innovatively. This culture is essential for empowering teams to experiment, take calculated risks, and support the company’s adaptability. Forward-Thinking Leadership TeamCEOs benefit from leaders who are skilled in anticipating industry changes and aligning their teams accordingly. A forward-thinking executive team ensures the company stays prepared for future shifts, guiding it through market transitions with a clear vision. Scalable Technology and Digital ToolsCEOs need reliable digital tools and technologies that allow for rapid data collection, analysis, and insight generation. Scalable technology is crucial for enabling data-driven, agile responses that keep pace with changing market demands. By focusing on these needs, CEO's can position their companies to not only adapt to but also capitalise on market shifts, ensuring long-term resilience and competitiveness.

Generating high-quality demand and leads is critical for sustained growth, yet businesses face numerous challenges in ensuring their demand generation efforts are both effective and aligned with revenue objectives. Here are the main pain points and needs businesses experience in this area: Key Pain Points Low-Quality Leads and Poor Conversion RatesWhen leads are low-quality or poorly qualified businesses will struggle to convert them into revenue, in turn time and resources are wasted on unqualified prospects, limiting ROI and hindering growth. Inconsistent Demand PipelineA lack of consistency in lead generation can lead to unpredictable revenue streams, making it difficult to meet growth targets leading to fluctuating sales cycles and revenue projections that impede strategic planning. Misalignment Between Marketing and SalesPoor coordination between marketing and sales often results in leads that don’t meet sales’ criteria or expectations - this misalignment is often a significant obstacle to optimising demand generation efforts and achieving revenue goals. Inadequate Data on Lead Quality and AttributionWithout clear data on lead quality and accurate attribution, it’s hard to understand what’s working in the demand generation funnel. Businesses can get frustrated by the lack of transparency into which campaigns or channels contribute to high-quality leads and closed deals. High Customer Acquisition Costs (CAC)Inefficient lead generation can drive up customer acquisition costs, impacting profitability. Businesses are under pressure to control marketing spend while ensuring it supports effective, scalable demand generation. Difficulty Scaling Demand GenerationScaling lead generation to support growth targets is challenging, especially if current approaches don’t yield sufficient volume or quality of leads. Businesses face the risk of growth stagnation without scalable demand generation. Needs High-Quality, Well-Qualified LeadsBusinesses need demand generation efforts that prioritize quality over quantity, ensuring that leads have a genuine interest and fit the ideal customer profile. This means refining targeting, messaging, and lead qualification criteria. Consistent Lead Flow Aligned with Revenue GoalsBusinesses want a steady, predictable lead pipeline that supports long-term revenue targets. Consistency in demand generation provides greater stability for sales projections and strategic planning. Strong Marketing and Sales AlignmentBusinesses require marketing and sales teams to be in sync, with shared objectives, KPIs, and feedback loops to optimise lead quality and follow-up processes. This alignment ensures that generated leads are effectively nurtured and converted. Data-Driven Demand GenerationAccess to real-time data and analytics to understand lead quality, conversion rates, and campaign performance. Clear data allows for more effective optimisation, helping businesses to make informed decisions on demand generation strategies. Scalable and Cost-Effective Lead GenerationBusinesses seek scalable demand generation models that can expand to support growth while maintaining or reducing customer acquisition costs. This requires efficient processes and effective use of technology and automation. Personalised and Targeted Demand Generation CampaignsBusinesses need demand generation campaigns to be highly targeted and personalised, focusing on segments that align with the company’s ideal customer profile. This approach increases relevance, lead quality, and conversion potential. Effective Multi-Channel StrategyBusinesses want to ensure that demand generation efforts are diversified across channels that are most effective for reaching the target audience, such as social media, search, email, account-based marketing (ABM) etc. A multi-channel strategy helps build optimum flighting, a holistic view and mitigates the risk of over-relying on one source. Optimised Lead Nurturing and Conversion Processes Businesses need efficient lead nurturing processes that engage potential customers until they’re ready to buy. This includes automation tools, CRM integration, and a cohesive strategy to build relationships and move leads through the funnel. By focusing on these needs, businesses can build a more robust, efficient, and scalable demand generation engine that drives quality leads, enhances revenue potential, and supports long-term growth objectives.

"I had the pleasure of working with Elle on three different occasions: in the same team at Thomas Cook, in her team at Direct Holidays and in her team at The Travel Network Group. So it goes without saying, I’m a big fan. The question is…why did I follow Elle to three different roles and really really want to be part of her team? The answer is simple - Elle is an extremely talented Marketing leader. She has a vision, motivation and energy which is contagious. Her instinct and natural talent are second to none, combined with one of the most collaborative and humble personalities, plus a sharp commercial mind that delivers tangible results" Stephanie Jones, B2B Marketing & Brand SLMT, Shell Eleanor is a brilliant marketing leader from whon I learned lots and really enjoyed working with. Elle brings great experience and a breath of fresh air to any team. She is immediately impactful as she can spot where the opportunities for growth are and then execute on them. Payments and fintech can be very complex but Elle always looks at the world through the eyes of the customer and instinctively knows how to simplify processes & concepts to help the customer understand the value they will recieve from choosing your product. Her experience is vast but also accessible, from branding, to messaging to building highly performing teams. Elle is a great person to be around, during work she is energised, motivated and fizzing full of ideas. Outside of work, she is very, personable and fun to be around. Ed Kilbane, Director of Product Management & UX, Trust Payments Elle is one of the best managers I've ever had the pleasure to report to. In addition to being a passionate and creative marketing leader, she was a supportive mentor and coach to her team. Over our 3+ years working together at Mastercard, we developed a strong relationship that still lasts today. Her leadership style, strategic thinking and infectious personality inspires all those around her, from colleagues, clients and agencies.' Laura Head, Marketing Manager, Mastercard

"That Marketing & Sales should work in unison is something a lot of organisations strive for - in her role as a VP Marketing within Global Payments' MNC business, Elle really exemplified how such a close relationship should work & how it can bring out the best in both departments. For me being on the sales side, it was an absolute pleasure to work with Elle and getting actively involved in helping shape the marketing strategy based on sales requirements. Her passion & ingenuity shone through in every aspect of her work and was reflected in her achievements throughout her time at Global Payments. She's a real asset to any forward thinking business that is looking to drive sales & revenue through marketing related activities." Nadja Bennett, Strategic Accounts Director, TrueLayer "I have loved working with Eleanor over the past few years. Her strong work ethic, natural passion for the job in hand and enviable creativity are a few of her truly inspiring traits! Elle has the ability to bring out the best in her team, a natural leader and “human”; someone who really cares. During the time I worked with Elle, she produced some stunning work, the best I’ve seen from any marketing dept during my career to date. I don’t hesitate in recommending her, she’ll be a great asset to any company." Nicola Palin, VP Sales & Portfolio Management, Global Payments "Elle is a passionate and gifted marketer, with an excellent strategic vision and an inimitable ability to understand the customer. Elle led countless successful marketing initiatives during my time reporting to her as VP of marketing, including but by no means limited to, rebranding a legacy business to the Global Payments brand, aligning the brand with a customer messaging framework and negotiating a sponsorship deal with Leicester Tigers (which is still running successfully today). Our team was geographically dispersed, but Elle always communicated clearly, shared openly and equipped the team to do what inspired and motivated them to deliver the best output possible!" Sarah McCluskey, Director Web & Digital Proposition, Product Marketing International